News — Purple Tuesday
Tuesday 13 November 2018 will see Fremlin Walk officially join the campaign to promote awareness about disabled customers, highlight the difficulties existing disabled shoppers face and measures that can be put in place to overcome them.
Since launching its initiative in August 2018, leading disability organisation Purple has secured more than 500 sign-ups from established and up-and-coming retail organisations keen to secure their share of the Purple Pound – worth an estimated £249 billion.
Endorsed by the Department for Work and Pensions (DWP), Purple Tuesday is a call-to-action for retail businesses to make shopping more accessible for disabled customers – not just because it’s the right thing to do, but because it’s good for business. Securing custom from the estimated 12 million disabled people living in the UK makes commercial sense. Shoppers are also encouraged to show their support, by visiting Fremlin Walk on the day.