News — Frasers to Open at Fremlin Walk

 

Frasers Group to create new flagship store in Kent after agreeing new long-term lease

We are delighted to announce that we have signed a new long-term lease agreement with Frasers Group!

The new agreement will see Frasers Group fully refurbish the current House of Fraser unit into a flagship store for Kent. This will feature several of its well-known brands under one roof including Flannels and Sports Direct.

Currently, there are just over eight Frasers concept stores located across the UK, and the new Maidstone outlet will bring the world’s most aspirational brands and an engaging shopping destination to Maidstone customers.

To carry out the necessary transformation works, the House of Fraser store at Fremlin Walk will close temporarily from Saturday 30th March, before its grand reopening in Autumn 2024.

The commitment from Frasers Group showcases continued demand from major retail brands for space at Fremlin Walk, which is home to other high street favourites including, JD Sports, H&M, Waterstones, River Island, and Superdry. The team here at Fremlin Walk are planning to further enhance the retail and eatery line up during the next 12 months and we are in discussions with several brands who are keen to benefit from the centre’s position at the heart of Maidstone town centre.

Kerry Williams, Portfolio Director for M&G Real Estate, said: “We are delighted that Frasers Group has not only committed its long-term future to Fremlin Walk, but also selected Maidstone as a location for one of its new flagship concept stores. House of Fraser has been a key footfall driver for the town centre for several years, and we firmly believe that this new enhanced store will attract shoppers from across Kent.”