News — ‘Tree 4 Tree’ Environmental Campaign
Tree 4 Tree Environmental Campaign
Throughout December, we’ve partnered with International Tree Foundation to fund the planting of up to 2,000 trees in Kenya’s Highland Forests, and YOU can help us reach our target! All you need to do is post a photo of your Christmas tree on Facebook, tag us @FremlinWalk and use the Hashtag #FremlinTree4Tree. In return, we’ll fund the planting of a tree for each post.
Kenya is one of the least forested countries in Africa, with only 7% tree cover. That equates to just 67 trees per person, compared to the global average of 420. Agricultural expansion, timber harvesting and charcoal burning led to massive deforestation in the 20th Century.
Today, the remaining forests are vital resources locally, nationally and regionally. Dubbed ‘Water Towers’ because of their vital role in conserving rivers, lakes and drinking water, the five remaining highland forests are in need of restoration to bring them back to their former glory.
As a shopping centre, environmental issues are exceptionally important to us. We strive to be as environmentally aware as possible, introducing innovative procedures and working with our retailers to minimize our impact on the environment. Our commitment to ‘Zero to Landfill’ alone has reduced our indirect carbon emissions by 312,902 kg in the last 12 months.
We’re delighted to be working with International Tree Foundation. We hope that our ‘Tree4Tree’ campaign will not only fund the planting of 2,000 trees in Kenya’s Highland Forests, but also that it will inspire our shoppers to fund further planting in order to support the charity’s 20 Million Trees for Kenya’s Forests project.
International Tree Foundation’s 20 Million Trees for Kenya campaign aims to plant 20 million trees by 2024 as part of their centenary celebrations.
Andy Egan, Chief Executive at International Tree Foundation said, “As we are nearing 100 years old, it’s fitting that our Centenary Campaign takes us back to where our story began, in Kenya – 1922.
“20 Million Trees for Kenya’s Forests remains close to ITF’s values of working in partnership with community based organisations and listening to local community needs.
“Our Centenary Campaign takes a holistic approach to environmental restoration and economic development through three pillars of work. Forest restoration is the first pillar of our approach. With local groups, we aim to restore 20,000 hectares of land in and around the five highland forests.
“Agroforestry is the second pillar: improving the livelihoods of 50,000 rural households living close to the forests through planting trees on farms.
“The third pillar aims to engage the next generation in environmental stewardship through our program with school children ‘My 20 Trees and Me – Growing up Together’
“The campaign forms part of a wider strategy by the Kenyan government to meet reforestation targets under the COP21 Paris Climate Summit and the UN’s Sustainable Development Goals.
“By working with Fremlin Walk and its customers, we hope to raise much needed funds and also increase awareness to generate further donations. If anyone would like to donate funds directly, they should visit internationaltreefoundation.org/donate.”