News & Events

Everything Everywhere launches EE!

EVERYTHING EVERYWHERE LAUNCHES ‘EE’
A new company, a new network, a new brand

EE will become the new name of the Everything Everywhere business and its network and today, Tuesday 30th October saw the reopening of Fremlin Walk's Orange store as the newly branded EE.

EE will also be launched as a new superfast customer brand in the coming weeks. It is a brand born in the digital age, designed to serve both consumers and businesses, offering the UK’s only 4G LTE mobile service and complemented by fixed-line fibre broadband.
The new EE brand will stand alongside Orange and T-Mobile. Together they will provide mobile services to 27 million people, now served by the UK’s biggest and best network.

Olaf Swantee, CEO of EE said: “Today we launch a new company, a new network and a new brand for Britain.
“Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a pure belief that customers deserve better.
“We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years.
“And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.
”If you want the fastest speeds in the country, whether it’s on the move or at home, now you can, with EE.”

EE – superfast 4G and fibre

The EE customer brand will launch with 4G services for consumers and businesses in the coming weeks.
It will be the first and only brand in the country to offer a mobile 4G service – the pioneering new technology that offers superfast mobile internet at speeds typically five times faster than 3G speeds today. 4G offers speeds of up to 50Mbps.
EE will also launch a fibre broadband service to homes and businesses with fixed-line internet speeds of up to 80Mbps – typically ten times faster than today’s average broadband speeds.
It means that EE customers will be the first in the UK to enjoy superfast speeds on their mobile and at home or at work.
With superfast 4G mobile, customers will be able to:
Access the web on the go without waiting Download high-definition movies in minutes Watch live TV on the move without buffering Play live multi-player games on the go Download large email attachments quicker than ever Make high quality video calls on the move
EE plans to roll out 4G to 98% of the UK population by the end of 2014. The roll out starts now, with four cities – London, Bristol, Cardiff and Birmingham – being switched on today for the company’s engineers to begin live testing and systems integration, in readiness for the customer launch.
EE’s 4G network will cover a third of the UK population in 2012 – over 20 million people – and customers on the EE brand will also have access to the largest 3G network in the UK outside of the 4G cities. Further towns, cities and rural areas, will follow rapidly in 2013 and 2014.
EE’s 2012 launch schedule will see 16 areas of the country connected to 4G by Christmas – the nation’s four capitals and twelve other major cities.
The 16 cities are London, Edinburgh, Cardiff, Belfast, Bristol, Birmingham, Leeds, Sheffield, Manchester, Liverpool, Glasgow, Newcastle, Southampton, Hull, Nottingham and Derby.

EE’s superfast fibre broadband service will launch at the same time to complement the company’s superfast 4G mobile service. It will cover 50% of the UK population – available to 11 million households and businesses – by the end of the year. More than four million additional households and businesses will be covered by 2014 – taking EE’s fibre coverage to 66% of the UK population.
EE will announce the launch date of its new customer brand and its 4G and fibre services along with pricing and exciting new services shortly.

Service, everywhere

The company also announced it is to open EE-branded stores with more than 700 being unveiled across Britain’s high streets in line with its customer brand launch.
The new EE stores – formerly Orange and T-Mobile shops – will serve customers of all three brands, giving them access to service and sales in twice as many locations as before.
More than 10,000 EE staff have been trained, and will offer specialist advice in store, on the phone and on-line. The company has trained its Customer Team staff to become experts in mobile operating systems, meaning its customers will get a specialist service, regardless of which device they use. It is the only operator to offer dedicated expertise based around device operating systems.

The EE network

The EE network – which launches today – has been created by bringing together the former 3G and 2G networks of Orange and T-Mobile, coupled with a three-year £1.5bn investment for upgrades and new 4G services.
With the Orange and T-Mobile networks now combined, from today customers will begin switching over to the new seamless EE network, the largest in the UK. By the end of the year, all 27 million customers will be using the EE network.
It means that Orange and T-Mobile customers can now get faster 3G service and more coverage than ever before with speeds of up to 21mbps.
EE will also launch superfast 4G mobile and fixed-line fibre broadband services in the coming weeks. It will also offer standard broadband via ADSL in non-fibre areas.

Orange and T-Mobile customers

Orange and T-Mobile customers will continue to benefit from the best 3G and 2G mobile network.
It means that from today – and over the coming months – customers using Orange and T-Mobile will begin to see their phone signal indicator change to EE, whether they are on 3G or 2G, showing that they are on the UK’s biggest and best network. This is at no extra cost and there are no changes to their existing price plans.
Orange and T-Mobile plans will continue to be offered to new and existing customers, and Orange and T-Mobile customers will also be among the first to have the opportunity to access 4G through a move to the new EE customer brand.